Armada Music launches new initiative to unite the global dance music industry: “7 Artists Unite”
Now that the global COVID-19 pandemic has made it undeniably clear that people need to support one another more than ever before, Armada Music has launched a new initiative in tandem with seven befriended artists. Through this new seven-day playlist take-over campaign called ‘7 Artists Unite’, the Amsterdam-, New York- and London-based record label aims to unite the global dance music industry whilst simultaneously urging other labels and artists to pay it forward.
Running for a full week, the #7ArtistsUnite campaign will see friends and colleagues Armin van Buuren, Dimitri Vegas & Like Mike, Lost Frequencies, Loud Luxury, Nicky Romero, Steve Aoki and W&W stand together under one banner. Each of them will be taking over the combined playlist for one whole day, sprucing up the top spots of the playlist with their favorite ten-track selection. Together, they will not only provide fans with a place to discover the best new music, but also issue a reminder that one plus one can in fact equal three when you’re willing to fight for a common cause.