Armada Music and Team Liquid from putting their heads together and trying to connect both worlds
Music and gaming may seem inherently different, but that hasn’t stopped Armada Music and Team Liquid from putting their heads together and trying to connect both worlds. On Friday, July 17, various artists from the leading dance music label will march into battle alongside (and against) prominent members of the esports juggernaut in two spectacular showmatches, which will be broadcast live on the respective Twitch channels of Armada Music and Team Liquid starting 8 p.m. (CEST).
Set to go down in Riot Games’ brand-new 5v5 tactical FPS called ‘VALORANT’, these ProAm exhibition matches place a host of trigger-happy artists on the same playing field as one of the world’s leading esports teams. Representing Armada Music in this showdown are Andrew Rayel, ARTY, Asher Postman, Mark Sixma, Ruben de Ronde, Win and Woo and Zack Martino, who’ve long been laying siege to the world’s most vibrant dance music hotspots with their high-caliber productions. The other spots are reserved for the gaming industry’s proven giants, with Jeemz, Ibiza, Stewie2k, Sliker, Kaymind, Nurok, Ohnocturnal, Hyped, Sportbilly, Caliburn, Wonderfuls, Aniemal and Hodsic bearing the flag of Team Liquid.
Aside from ensuring more of an even match-up, dividing the artists and pro players into two equal teams also symbolizes the stretch of common ground between them. Many music producers have admitted to being avid gamers, and there’s no longer much of a difference between music events and esports occasions now that the latter have been scaled up so tremendously in the past few years. The respective crowds of both industries are loyal, passionate and ready to roar to their heart’s content as soon as their favorite record is dropped or a headshot’s been popped, so this initial collaboration between Armada Music and Team Liquid may just prove that one plus one actually does equal three.